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| Re-Courting Customers for Winback Strategies Requires Right Access to Data |
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| Written by Administrator | |||
| Thursday, 02 April 2009 10:44 | |||
When is a customer simply out of the market for your product? When are they in danger of going to a competitor? And when do they need to be reactivated aggressively or "won back?" With new customers tough to come by, many retailers are finding strategies to define and execute these winbacks. We have compiled five rules for customer winbacks, all of which can only be relevant after the proper data profiles have been completed: Go for the Save Before the Winback: Customer Development Solutions CEO Vernon Tirey believes that any retailer needs to have an "attrition alert." Some of the things to look for are drops in email metrics, lack of web site engagement, and a drop in purchase levels. If an attrition alert shows that a valuable customer may be leaving the company's purchase pattern, a series of sequenced customized emails and direct mail pieces go out.
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2012 UNIVATOR Award entry form
Has your company created an incredible fabric technology or revitalized a restaurant with a fresh, new uniform program? Have you developed ingenious business processes to help your own corporation handle the challenges of this tough economy? Did you dream up an environmentally friendly way to eliminate product waste? UniformMarket News wants to hear your story and consider you for a 2012 UNIVATOR Award.
The UNIVATOR Awards celebrate innovation in the North American uniform, image apparel, medical goods, footwear and equipment markets. For eight years, the UNIVATOR Awards have been shining a light on amazing advancements that keep this industry moving forward. They acknowledge companies, both large and small, that are forging unique paths to success.
Read more...Winners came from all market segments – law enforcement, public safety, corporate and chef apparel, and medical apparel. Many have been cited in previous years; several have not.
Read more...
