One of the differences between superstar retail associates and all the others is what happens after the customer says, "I'll take it." The successful associate knows there are still plenty of opportunities to both enhance the customer's shopping experience and maximize the sale.

These are a few of the attitudes they have and/or actions they can take:

1. Whether you call it enhancing the sale, or adding-on to the sale, successful retail associates know that they just made the first sale, not the sale. We're doing customers a disservice if we don't suggest additional products that are appropriate with the product they are purchasing or otherwise meet their needs. As you've read here before, think of it as an all-you-can-eat buffet and don't stop until the customer tells you he's full.

2. Reinforce the customer's purchase. So often a customer's first thought after announcing that she'll buy something is to start doubting her decision. She'll begin to tell herself that maybe she shouldn't be buying it now or that should shop around a little more. Your role is to put the customer at ease by complimenting her purchase and congratulating her. This is easy to do if you've done due diligence in identifying what it is your customer needs.

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