Despite the continued momentum of social media, some retailers are still ambivalent about embarking on their own program. We've noticed some recurring excuses for holding off. Here, in no particular order, are our top three worst excuses for NOT engaging in social media now.

Excuse #1. "We don't want everyone in the store slacking off and Tweeting all day."

If this excuse was valid, companies would also avoid advertising in magazines for fear that their employees would do nothing but read Vogue and Sports Illustrated all day. Your foray into social media is not an invitation to your staff to sit back and relax, and it likely won't spawn a torrent of latent tweeting either. Also, keep in mind that, with the number of smart phones being carried today, your employees are Tweeting, Flickring and Facebooking at work already, whether you like it or not.

The reality is that launching a program may enable you to harness some of your employees' social energy to get the word out about your great store or chain. Best Buy for example, has done a great job of engaging their employees and tapping their social horsepower to actually drive the brand.

Excuse #2. "We don't want people to say bad things about us online."

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