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Embroiderer Thread Logic sews up sales |
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Written by Administrator
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Tuesday, 02 February 2010 09:02 |
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Jeff Taxdahl has sewn up a national clientele and more than $1 million in sales at Thread Logic, his embroidery company that makes logo apparel for other companies.
Taxdahl attributes the company's growth to extensive online marketing efforts.
Pay-per-click ads and other online marketing tools have put Thread Logic in the top 10 percent of embroidery companies nationwide in terms of sales, while bringing the digital age to a largely local, mom-and-pop industry that saw sales fall by more than 20 percent last year. In contrast, Thread Logic posted a 25 percent jump in revenue last year to $1.1 million, building on consistent double-digit increases since Taxdahl founded the company in 2002.
Taxdahl's story resonates even more with these recessionary, job-shedding times because he founded Thread Logic after getting laid off from a marketing management position in 2001.
Link: Read the story
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