The Advertising Specialty Institute kicked off its celebration of St. Patrick’s Day today, releasing its first-ever list of the seven luckiest promotional products.
St. Patrick’s Day – on March 17 and when the whole world is Irish – is synonymous with Ireland and Irish-branded items. Party revelers and quieter holiday fans alike celebrate with all types of logoed products and gifts, like shamrock-shaped items, a variety of lucky charms and green-colored giveaways.
A search for giveaways in the Advertising Specialty Institute’s exclusive promotional products database by editors of Successful Promotions magazine revealed that marketers are favoring everything from shamrock tattoos to beer bottle accessories to help launch their St. Patrick’s Day advertising campaigns throughout March.
The 7 luckiest St. Patrick’s Day promotional products for 2010 are:
1. Irish Rubgy Shirt - Great for sports team promotions throughout March.
2. Shamrock Tattoo - Include these in themed mailings to college students.
3. Light-Up Bottle Ring - Partygoers will love getting this fun bonus from their local tavern.
4. Leprechaun Hat - Local restaurant servers and staffers can wear these to greet patrons.
5. Necktie with Shamrocks - The perfect business gift for customers at banks and offices.
6. Irish Pint Glass - A classy pewter emblem makes this a business-gift favorite.
7. Plush Shamrock Toy - Daycare centers would enjoy giving these to children.
To watch a video featuring the products and to see photos and purchasing information for each, visit asicentral.com/luckyproducts.
Promotional products, or advertising specialties, are items imprinted with logos or slogans to market a company, organization, product, service, achievement or event. Companies often purchase them as gifts to employees or clients at holidays and for occasions year-round, and marketers often include them in their campaigns to dramatically increase response rates.
According to an exclusive study from the Advertising Specialty Institute, end-buyers identify promotional products as the most effective medium among all advertising, next to the Internet. In addition, the study reveals that nearly one-half, or 48%, of respondents indicated that promotional products are expected to deliver a positive return on investment.
For more information, contact Scott Fuhr, corporate communications director, at
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or at 484-680-2431 (cell).
About ASI
The Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.
Source: Company release, Trevose, PA, March 8, 2010
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