Lake Forest, IL- White Swan Brands (WSB) is offering a Bose® Acoustic Wave music system II to the winner of a “Catch the Wave” contest as part of their rebranding initiative.  Effective immediately, the contest will run until June 30th, 2010. The purpose of the store display/merchandising contest is to promote WS GEAR…the new name in scrubs from White Swan Brands. WS GEAR is an umbrella brand for WSB’s seasonal scrub offerings plus the Fundamentals and Fusion re-orderable scrub brands. Any retailer selling White Swan Brand products may participate.

“Although brand equity with retailers was high, it was determined that White Swan could benefit from better name recognition with the consumer. The more modern sounding WS GEAR with its’ bold logo provides an up-to-date look,” said Jim Decker, VP of Marketing.  “The  ‘WS’ still speaks to White Swan’s 100-year heritage of serving our customers with quality healthcare uniforms,” he added.

Synonymous with the tag line “Scrubs That Work”, WS GEAR will be known for being high performance, fit tested, and value-priced while having every day appeal. The seasonal offerings (Spring, Summer, Fall) will provide retailers with on-trend styles, colors, and prints for the fashion conscious customer. The Fundamentals line is exactly that: basic and value-driven, a re-orderable house brand designed to meet the needs of individuals and groups. Fusion is a newly introduced economical tri-blend alternative designed for the active healthcare professional looking for the comfort of a performance stretch fabric.  Fusion is also a re-orderable program with great fit plus colors and sizes for everyone.

or by calling White Swan Brands customer service @ 1-800-222-3834.

About White Swan Brands

White Swan Brands, known formerly as White Swan*Meta is known in the medical uniform and hospitality industry for supplying quality products at affordable prices and a customer service department that truly cares. Meta lab coats, Five Star Chef Apparel, and licensed brands such as Jockey™Scrubs , and Crocs will retain their separate identities. White Swan is a division of Encompass Group. For more information about White Swan Brands please visit: www.whiteswanbrands.com