Marc Eckō Enterprises, a global fashion and lifestyle company, and koi, a leading maker of
designer scrubs, have announced a partnership to launch two new lines of designer scrubs
under the Eckō Unltd. and Eckō Red brands.

The new Eckō-branded collections, designed in collaboration with koi under an exclusive licensing
agreement, will feature scrub tops and pants for men and women. Eckō Red will feature
fashion-forward scrubs for women, while Eckō Unltd., the “world famous Rhino brand,” will
focus on stylish and modern scrubs for men. The debut collections will be available for delivery
in time for the Spring 2011 season.

This partnership is Marc Eckō Enterprises' first foray in the designer scrubs market and the
company’s first collaboration with koi, the industry’s leading maker of designer scrubs. Previously,
koi has collaborated with the iconic fashion brand tokidoki on a limited edition scrub set.

“I’m really excited about this partnership,” said koi founder and president Kathy Peterson.

“Marc Eckō is one of the top names in global youth culture and fashion. I think our brands are
a great fit for each other. We both put a strong emphasis on style and innovation.” “The Eckō
brands have incredible name recognition among younger consumers,” said Kathy Peterson.

“A lot of younger healthcare workers and students have grown up with these brands. Many of
them love the fresh, youthful and streetwise styling of the Eckō brands. But there hasn’t been
anything like these brands in the uniform market before. We’re looking forward to filling that void.”

Retailers can place wholesale orders for the new Eckō Red and Eckō Unltd. Spring 2011
collections starting in September 2010.

About Marc Ecko Enterprises

Marc Eckō Enterprises is a full-scale global fashion and lifestyle company with reported sales
of over $1.5 billion in 2009 and approximately 1,000 employees worldwide. Over the past
17 years, the group of companies that comprise Marc Eckō Enterprises (MEE) has grown to
include: Eckō Unltd., the largest young men’s brand in better department stores today; Eckō Red,
a young women’s brand both identified by the World Famous Rhino logo; Marc Eckō Cut & Sew,
a contemporary menswear line; Zoo York, the first and largest east coast action sport brand;
Marc Eckō Entertainment, an interactive entertainment and videogame unit; and Complex
Media LLC, a publishing and new media division. Iconix Brand Group, Inc. owns, licenses and
markets a growing portfolio of consumer brands and owns an interest in the ECKŌ (R), MARC
ECKŌ (R) and ZOO YORK (R) brands.

About koi

koi, The Home of Designer ScrubsTM, specializes in fashion-forward scrubs for women
and men. Founded in 2006 by designer Kathy Peterson, koi is known for its innovative and
contemporary scrub designs and prints, which have earned the company a passionate and
loyal following among fashion-savvy healthcare professionals. In its brief existence, koi has
grown from a small startup to a leading player in the uniform industry. Currently, koi products
are distributed at more than 1,000 retail locations in the US and globally in Canada, Europe,
Asia and South America. koi is based in Santa Monica, California.