Northbrook, IL, May 10, 2010 – If you missed the first installment on May 4^th, don’t worry – UniformMarket has scheduled an additional free webinar designed to help you make the most of your online eCommerce sales opportunities.

Entitled, “Selling Uniforms Online: Public Shopping Carts versus Private Stores,” the webinar will help uniform dealers, industrial launderers, embroiderers and promotional product distributors better manage their existing customers and attract new ones.

There are about 80 million wearers of uniforms in the United States, and increasingly, their purchases are being made online.  If you want them to buy from you – and not your competitor – you can’t afford to miss this webinar.

Topics covered include:

• What products and categories should be included for the general public to see?  - Online public stores can display a dealer’s product offerings in a variety of ways, but there are tricks to maximize exposure.  Customer private stores, loaded with features tailored to the individual customer’s preference, are fast becoming a major sales tool for uniform dealers.  Learn the pros and cons of both during this webinar. 

• How to market your website on and offline to attract visitors to your store – Shoppers can’t buy your products if they can’t find your online store!  Learn about Search Engine Optimization and its role in helping customers find you, and discover programming techniques guaranteed to make your site search engine friendly.  

• When to convert a small or large uniform customer to a private store - Private stores give customers the ability to order anytime, from any location, with the privacy they desire and security they demand, with only their products visible. But they’re not for every customer.  Learn who – and when – to suggest a private store.

• Online options that facilitate the buying and ordering process – Making it easy for individuals, corporate or quartermaster purchasers to buy from you is key to successful online selling.  From the ordinary – allowing credit card, PayPal or employee allowance payments – to specialized features like organizing employees into groups or giving purchasing supervisors the power to approve or veto orders – learn how to make every aspect of the process hassle free. 

• Need real life examples?  - You’ll find them during this fast paced, and fact filled webinar.

The webinar will be held on Thursday, May 20, 2010, 10:00 a.m. – 11:00 a.m. CDT.  Space is limited, so register today by clicking on the following link:

Free Webinar