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| How to Boost Sales, and Market your Company, by Winning a UNIVATOR |
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| Written by Jackie Rosselli | |||
| Monday, 14 December 2009 11:07 | |||
 If you've read the article on email marketing that appears in this edition, you have a better understanding of just how powerful this tool is when communicating with customers and prospects. Indeed, it is one of the most cost-efficient, simplest methods to get your message across, and one of the best ways to provide value and demonstrate your knowledge of the industry and its services. Why is this important? The more you're viewed as an expert, the greater your odds of adding customers to your client base.There's another tool that produces similar results: winning a UNIVATOR. Like email marketing, UNIVATOR attests to your stature as an expert, an industry pro who understands the dynamics of today's uniform market. Winning a UNIVATOR adds to your credibility, and best of all, there's little, if any, cost involved in spreading the word. First, the staff at UniformMarket, the awards' sponsor, is here to help. We'll carry the news online, in a special commemorative issue packed with in-depth coverage, photos and interviews. This distinctive edition will remain on the UniformMarket site in perpetuity, a lasting tribute to awardees. Our sister publication, Made to Measure Magazine, will also pitch in by devoting ample space on UNIVATOR in its Fall/Winter issue. UniformMarket and Made to Measure: together, a veritable communications powerhouse that people in the know – and those who want to know – turn to for a better understanding of the industry and its players. And because good news shouldn't be kept a secret, we'll alert other trade outlets and mainstream media, giving your accomplishment maximum exposure. Finally, winners will receive handsome plaques, a visible acknowledgement that can be placed in offices for all – including customers – to see. There are, of course, ample opportunities to toot your own horn. Past winners have issued press statements, included bits in their own marketing pieces and have even posted information on their websites. A few of the many ways to get the word out, the point is: you've earned the right to brag and should do it. Now in its sixth year, the UNIVATOR Awards place the acclaim and attention where it belongs – with you, the manufacturers, distributors and designers who have time and again proved proactive in thought and accomplishment. By giving your concepts the exposure they deserve, UNIVATOR pays tribute to your achievements, and is an acknowledgement of a job well done. Widely popular and well regarded, the awards, quite simply, are the industry's highest honor. Any company within the North-American uniform, corporate or medical apparel markets, regardless of size, is eligible for a UNIVATOR. If you've entered before, you'll notice a number of improvements this year, including additional categories targeting specific industry segments, a later award announcement date, and, in a first, a chance for readers to make their own UNIVATOR picks. For a complete listing of categories, check out the online entry form. There's still time to enter the 2010 UNIVATOR awards, but hurry – the deadline is fast approaching. Don't miss out. To be eligible, companies must complete an entry form and send supporting materials no later than Friday, January 8, 2010. For help or questions, contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it
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| Last Updated on Tuesday, 01 March 2011 09:03 |
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The UNIVATOR Awards recognize innovation within the uniform industry and serve as a reminder that, even in times of economic upheaval, companies both large and small can still improve.
This current round acknowledges eight winners – some household names and some newcomers – who bucked tradition and q...
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