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Home  February 2, 2010
February 2, 2010
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February 2, 2010
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UniformMarket News
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Written by Jackie Rosselli
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Monday, 01 February 2010 10:46 |
 In response to numerous requests, UniformMarket is pleased to announce the addition of an online Buyers' Guide, a service designed to connect the purchasers of uniforms, accessories, footwear, medical and corporate apparel with those who supply and sell them.
Located at www.uniformmarketnews.com, the Buyers' Guide is a directory of leading businesses in the uniform marketplace. Companies can list their basic contact information, along with the type of products and services they provide. The listing can be further enhanced by including a logo, corporate description and marketing message.
The UniformMarket Buyers' Guide is a great tool for anyone looking to browse the latest products, compare services, find a store or manufacturer, or an online place to shop. A listing in the directory is a must for any uniform business looking to expand its reach and generate new opportunities.
Best of all, you can add the contents yourself, ensuring accuracy and consistency in your listing.
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Last Updated on Monday, 01 February 2010 16:01 |
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Medical
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Written by Jackie Rosselli
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Monday, 01 February 2010 11:32 |
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  What's in a name? Everything, if you're White Swan.
For 100 years, the White Swan name has been synonymous with quality, both in the products they sell and people they employ. A major force in the medical and food service industries, White Swan is well known for using innovative and reliable fabrics in its comprehensive line of apparel, and doing so from a value perspective.
Now, the venerable company is in the midst of a rebranding, changing its name and rolling out new sub-brands to build upon its reputation and to better position itself in the ever competitive healthcare apparel marketplace.
Come summer, White Swan will officially be known as White Swan Brands, a subtle but important distinction that its marketing VP says better reflects who the company is these days. "We're really a collection of brands, some our own and some licensed," Jim Decker notes. Falling under the White Swan umbrella are Meta, Fundamentals, and Five Star Chef Apparel, and licensed brands include Jockey Scrubs and Crocs.
In business since 1916, White Swan was originally known for high quality, fashionable white nurses' uniforms. Decades later, it merged with another long-standing name in the business, lab coat supplier Meta. "There's a lot of brand tradition, and we didn't want to lose our history by making any drastic changes to our name," Decker explains. "Not everyone lasts l00 years."
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Last Updated on Monday, 01 February 2010 13:41 |
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Companies
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Written by Debra Hindlemann Webster
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Monday, 01 February 2010 13:45 |
 You can drive by the two single-story1950s buildings and never know they are there: Non-descript blonde brick office types separated by a driveway, each small enough to take in both at a single glance. A curved awning over one of the entrances, with a threaded needle laminated in place, separates the importance of the one building from the other. To the right is sales and parts; to the left is the machine shop and service. The driveway allows for deliveries.
Inside, it is an entirely different story. The machine shop is full of technical wheels and honing tools that mold and manufacture various precision parts for this and that. Its gloomy concrete interior has men in goggles bent over their work. Except for bald florescent lights and flying sparks--everything is grey. Beyond the machines is service for the sewing department. There are older men and younger, who are cleaning, re-wiring, adding new parts to damaged irons, pressing equipment, sewing machines, cutting knives, or whatever.
Across the way is the front office: People drive in from all over, to consult, order, gossip, schmooze and network, just like at the general store in a small town. Behind the office is the parts department--grey metal shelving with bin after bin of needles, folders, sizes of machine foots, bobbins, scissors, multiple types of colored thread, all kinds of grease, oil, and even cans of air. You name it, and Ralph's has it; if it doesn't have it, it will be ordered. Customers saunter in and lean on the antiquated glass counter tops that separate them from the clerks, while they check over the bulletin board where folks either advertise themselves or pick up an advertisement from others for jobs, skills, and equipment.
Beyond the parts department is the machinery that is for sale--both new and re-furbished. The wooden floors creak, all of it is old, cramped, and ever so homey. It's a place where blue collar folks congregate to talk about their trades and common interests: They're all of a same mind, knowledgeable, and proud.
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Last Updated on Monday, 01 February 2010 14:22 |
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