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How Brett Birkill sold his workwear company for more than $10 million, thanks to an overheard conversation

Despite having just sold his business for more than $10 million, Prime Mover Workwear founder Brett Birkill says it’s business as usual.

Prime Mover Workwear, which was founded in 2004 by Birkill and his wife Wandy, has been acquired by Irish workwear giant Portwest Limited for €7.5 million ($10.4 million).

The Prime Mover business makes workwear for the construction and manufacturing sectors and has around 50 staff across Australasia. It was turning over excess of $15 million annually before the sale.

Birkill told SmartCompany this morning the deal came about fortuitously, thanks to a conversation that was overheard in a small Irish store.

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