Uniforms have a reputation of being boring or unfashionable, but ask the marketing team at a public company in Seminole and they will tell you that reputation is no more.
Superior Uniform Group, a provider of uniforms in a slew of industries, has changed up its design and marketing approach and wants to integrate function and fashion into its products, particularly for the hospital industry.
“[The changes] come from the patient perspective. Hospitals are being judged by the patient experience,” said David Schechter, vice president of marketing and customer engagement at Superior Uniform Group.
