Simon Jersey, part of Kwintet UK, has received a national accolade for its 'cutting edge and innovative' website.

The uniforms specialist, based at the Altham UK headquarters of Kwintet, was named as the best supplier website during the prestigious Hotelkeeper and Caterer awards.

The team behind the dynamic and innovative e-commerce portal are constantly reinventing aspects of the site, with a strong focus on the customer experience and offering rolling improvements in usability and style.

Andrew Cottam, Online Marketing Manager at Kwintet UK, said: "Our website is the central hub of our brand. We are thrilled it has gained national recognition, and we will continue to ensure we provide exactly what the customer wants from their online shopping experience.

"With over 40,000 unique visitors to our site per month, it is crucial we have a website that is simple to use and pleasing to the eye. We are delighted that our hard work has been recognised. It is a fantastic achievement for the team."

The success of the website and the impact it has on Simon Jersey as a business has been considerable. Each month visits to the site grow 15,000 year on year, with sales consistently rising.

Catwalk videos showcasing much of the uniform provider's extensive range were also launched in 2011, along with a mobile optimised version of the site: www.sjm.simonjersey.com.