Bam! 2006 and Richard Lerman hit the ground running, taking over what is now known as the North American Association of Uniform Manufacturers & Distributors. Lerman, a native New Yorker, who hails from the Bronx and Queens, is quick to discount himself and focus on his organization. With a background in communications, business, and the advertising arts, he doesn't believe in resting on the accomplishments listed in his resume, but rather on what's happening in the here and now. A devotee of membership associations, he gets a genuine thrill out of renovating an organization from A to Z, while building its population, as he adds benefits and perks that will enhance the quality of life for so many of its members.

"When I first came to NAUMD," recalls Richard, "the association was healthy enough, but it wasn't functioning in the 21st century." Lerman assessed the situation, and embarked upon an innovative plan to advance the group's direction. First, there was the website: The NAUMD newsletter was put online, and then completely overhauled twice since he arrived. Next, a host of benefits was added to draw the uniform industry into participating in greater numbers: The Dun & Bradstreet program; Hartford Merchant Services; sales training & sales hiring testing programs; healthcare support benefits; direct discounts for the members; and more.

The awards programs were significantly improved. When various competitive categories of uniform excellence were held at the NAUMD gatherings, members had previously been judging themselves. Lerman brought in professional outside judges who had no vested interests in the contestants, and people could truly congratulate themselves on their worthiness as recipients of the awards. He also expanded recognition for the winners and put everything online for all to see. Enhanced with top-notch stars, banquets, and praise for nominees and winners, the "Image of the Year" award has become a coveted title. Because of such a thrust, proper respect has been given to various uniform packages that heretofore would not have been acknowledged, let alone given top honors at a convention. Who would think of public safety uniforms being voted "Best Dressed?"

Lerman expanded the NAUMD committee base and saw to it that four to five new committees were added, drawing more members into participating roles. He worked on locating programs, products, and sources for imagewear programs. He can barely stop to take a breath as he reveals all that's happened and all that's going on, directing the uniform industry toward the future. 500 new company memberships have come on board since he took the helm.