Understaffed Japanese restaurants and food chains are introducing what they think are stylish uniforms in a bid to attract more young female workers.
B-R 31 Ice Cream Co., a major ice cream shop operator based in Tokyo, in February replaced its old uniforms with ones designed by WEGO Co., an apparel chain from Tokyo’s Harajuku fashion area popular among customers in their teens and 20s.
“We made the change after some of our outlets asked us to come up with an appealing uniform that would be helpful in recruiting part-timers,” an official of B-R 31 said.
