Practically every industry has seen startups come in and shake things up; taxis, blow outs, gym memberships, mattresses. It is, after all, the age of disruption.
But while it’s arguable that some of these innovations aren’t really very necessary, one area that’s been completely underserved is apparel in the medical industry. This was a complaint Heather Hasson, a 33-year-old former handbag designer heard a lot from friends in the healthcare world.
“I remember the problem becoming really apparent to me when I had coffee with a girlfriend who is a nurse practitioner, and she told me she could not find a single pair of good scrubs,” Hasson says recently. “She said everything was boxy and baggy and when I tried to find her better ones, there was nothing.”
