National Workwear launches a newly redesigned website geared to make it easier for their customers to shop.
National Workwear is a Lexington, KY based company that supplies a wide variety of work apparel, uniforms and footwear across a number of industries. They sell to individuals and businesses along with various government agencies and institutions.
The new website now uses responsive design technology that lets customers shop from any mobile device, so customers can shop from wherever they are.
It also features a bold, cleaner look and is reorganized to help customers find what they need. This involved creating new categories and realigning others to make it easier for customers to locate National Workwear’s many products. It also involved making their services more visible. These services include apparel customization, mobile shoe service, and uniform programs.
The development of the new website was a long process. Minyoung Bowling, Marketing Director, explained, “It took months of careful planning. Then, over the Summer we pushed hard to make sure we launched the site before our busy Fall/Winter season as well as to coincide with the drop of our new Fall/Winter catalog.”
To check out their redesigned website, go to nationalworkwear.com.
