Spyder is a ski and performance brand that has said in a recent announcement that it is seeking to help skiers get connected to IoT through its new Near Field Communication (NFC) technology-loaded clothes in its U.S. Ski Team collection.
Through a partnership with Smartrac, the RFID-based IoT solutions maker, Spyder has created a select collection of ski clothing items that can connect with NFC-enabled consumer devices. By tapping a phone or tablet against the NFC touchpoint embedded into the Spyder logo on these jackets, recreational skiers and tech-savvy consumers can instantly engage in real-time social media (Twitter, Instagram, and YouTube) with world-class USST members or share location-based information about snow conditions, trail maps, points of interest and regional events.
