Southwest Airlines’ first totally new uniform design in 20 years is taking to the skies this week, with employees from the ramp to the cabin getting a more modern look.
The design of the new uniforms took nearly three years and was driven by a team of 43 employees from across the company working with Ohio-based manufacturer Cintas. The uniform launch comes several years after Southwest refreshed its overall brand and launched a new cabin interior for its jets.
“We changed our brand overall and our planes to have a little bit more bold and modern look. We wanted the uniform to match that,” said Sonya Lacore, Southwest’s vice president of in-flight operations.
