Alex McCrery was never a fan of traditional chef wear — those high-necked, long-sleeved white coats and baggy pajama pants.
Even when he made the move after 15 years in restaurants to working as a private chef in NYC (fun fact: for Jerry Seinfeld), he was having trouble finding clothes that would work both in the kitchen and on the street going to greenmarkets.
So McCrery traded kitchen knives for industrial fabric cutters and launched a functional yet fashionable hospitality workwear line with his wife, Jenny Goodman.
