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Patagonia entering a new category with a workwear line

“Patagonia has always had a cross section of its core customers who make their living from physical work,” Auman said of the brand’s new industrial hemp workwear line.

Even for the casual hiker, camper, climber or urban adventurer, Patagonia is a household name. It seems like everyone has a favorite piece – puffy jacket, Black Hole duffel, the humble yet ubiquitous trucker hat.

This fall will see Patagonia entering a new category with a workwear line – and it’s not as much of a leap as you might think.

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