The Uniform Retailers Association will hold its annual trade show in Las Vegas on October 24-26. Attendees will Experience the Ultimate Expression of Efficiency: The Smart Way when they register and attend this year's event. In celebration of this 5th anniversary event, one lucky retailer in attendance on October 26 will win a Smart Car (2-year lease) or $5,000! That's right – URA is GIVING AWAY a Smart Car ForTwo to one lucky retailer.

URA's trade show is the industry's premier event bringing together hundreds of independent retail store owners and operators together with over 50 manufacturers and suppliers. No where else can retailers see, touch, compare and experience all of these choices with efficiency ~ the Smart way! All taking place at the Rio All-Suite Hotel & Casino in Las Vegas. Reservations are now being accepted at (888) 746-6955. Make sure you mention that you are attending the Uniform Retailers Association's event in order to receive the special $89 rate.

In addition to a comfortable trade show atmosphere, the event offers exceptional learning opportunities. Back by popular demand, Bob Negen will deliver the lunch and learn session on Wednesday. The Foot Traffic Formula – How to Keep the Doors Swingin' and the Registers Ringin' is a favorite session of Bob's to teach. "It's appropriate for today's brick and mortar store and it's really that simple," notes Bob. Hoping that people come in is never going to cut it. If you want to build an explosion of foot traffic in your store, you need to follow a step-by-step plan and Bob will share that plan at the URA session on October 26. Retailers won't want to miss this WhizBang! Training workshop.

Two other retail industry leaders will present keynote sessions during the event. Scott Hunter has helped hundreds of businesses, developed over one thousand speeches and worked with over 250,000 individuals as a business coach and speaker. Scott will address attendees on Monday, October 24, with his session titled Creating an Outrageously Successful Store. In this session, participants will learn the fine art of creating and maintaining rich, meaningful, quality relationships, not only within their stores but also with everyone else in their lives.

On Tuesday, October 25, Barbara Wold will address The "New" Customer and how to revive and revise your business, what is happening in the consumers' minds and how to keep the new customer buying. Barbara is one of the most popular speakers in the retail industry.

New this year, URA has added two concurrent sessions on Tuesday afternoon – for the retailer looking to possibly sell their store, one session is designed to walk you through how to perform a basic business valuation model and prepare exit strategies. The other session is designed with the new retailer in mind – teaching merchandising, marketing and proven sales methods.

And where would the show be without the tremendous support of our sponsors! This year's event is sponsored in part by Landau Uniforms, White Swan Brands/Jockey Scrubs, Cherokee Uniforms, Barco Uniforms, Alegria Shoes, Dansko, Dress A Med Uniforms, Healing Hand's Scrubs, Nursez Choice, Prestige Medical, Radiance Uniforms, Sanita Clogs, ScrubWorks, MDF Instruments and Uniform Market News.

Least we not forget one of the most important segments of the annual event – the Retailer Party. It will be held on Tuesday evening in the VooDoo Lounge at the Rio. This fabulous evening will feature hors d'oeuvres, drinks, dancing and music while networking with friends and peers – all hosted by White Swan Brands & Jockey Scrubs!

Are you smart enough to attend? If you're an independent uniform retailer, then attending this trade show is a can't miss event! Not only will you have a great time, but you will walk away inspired and re-energized. Make the Smart choice and register today at www.UniformRetailers.org. We're confident that you'll Experience the Ultimate Expression of Efficiency: The Smart Way!