At the end of October, uniform retailers from across the country gathered in Las Vegas, Nevada to attend the annual Uniform Retailers Association Trade Show. The URA show was created for retailers by retailers, and provides retailers the opportunity to meet manufacturers, see new products, take advantage of educational opportunities, network with other retailers, and learn about tools and services that can help them grow their businesses.

The 2011 URA trade show was a tremendous success for exhibitors and attendees. According to Dixie Russell, Association/Trade Show Manager, the show saw an increase in attendance. "In an economy where most trade shows are experiencing a downturn in attendance, the 2011 URA Trade Show maintained and even slightly grew from its 2010 record numbers," says Dixie. Additionally, the URA welcomed 14 new exhibitors to the trade show floor, and added educational sessions which were extremely well-received.

Retailers enjoyed the ability to see, touch, and experience medical apparel, footwear, tools, and accessories. They learned about new fabric technologies, like antimicrobial finishes, to introduce to their customers. They tested the sound quality of stethoscopes, and inspected the craftsmanship of professional leather footwear. Well-established brands such as Landau and Dansko were represented, and start-ups with innovative products made their debut. Attendees enjoyed discounted pricing and special trade show-only deals from manufacturers as well as service providers like UniformMarket.

Independent retailers saw their favorite catalogs come to life in a high-energy fashion show, and socialized during catered lunches and after-hours wine-and-cheese receptions. Educational seminars engaged and motivated crowds of retailers. Owners of both large and small stores learned strategies for managing employees, dealing with the challenges of a down economy, and planning for the future.

Nearly 70% of attendees reported an excellent experience at the URA show. Shared comments included:

• "The URA show has extreme value to any uniform retailer. It keeps you inspired, motivated, growing, and gives you real-life help to grow your business. Keeps the hope alive to grow my dream."
• "We learned so much from the vendors and speakers. Wish we had taken the time to come sooner!"
• "You can't miss this trade show! Show specials alone are worth your trip. The time to communicate with other URA retailers is priceless."

The Uniform Retailers Association is already busy gearing up for the next annual trade show. Mark your calender for the 2012 show, which will take place October 15-17 in Miami. The 2012 show will feature a golf outing, ample networking opportunities, and two days of dedicated, trade show-only hours. Visit www.uniformretailers.org to join the URA and to learn more.