Wendy’s, Carl’s Jr. and Hardee’s uniforms recognized for innovative designs

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The restaurant winners of the 2014 Image of the Year awards have been presented by the Image Apparel Institute. According to a news release, the awards recognize the “most fashionable, forward thinking and innovative commercial apparel designs.”

Restaurant winners for quick-service were (tie):

Wendy’s by Barco Uniforms

Barco collaborated with Wendy’s to create a uniform that fits Wendy’s “A Cut Above” branding initiative. It includes high-performance fabrics, advanced technology for soil-release and moisture wicking mixed with styling that has a young, active attitude, the release said.

“The result is new look for Wendy’s that is fresh, hip and energetic, yet, functional, durable and comfortable,” according to the IAI.

Carl’s Jr./Hardees by Aramark Uniform Group

Carl’s Jr. and Hardees wanted to consolidate the separate company logos and build on the Hardee’s and Carl’s Jr. image. Aramark branded the uniform program with the Happy Star logo to tie the company and the marketing goals together, creating a stronger brand identity the release said. The Carl’s Jr and Hardee’s Crew Program includes a red camp shirt and a retro-style bowling shirt with contrasting black accents.

The program also includes two outerwear options: The FusionTec jacket features a bonded fleece liner, polyester outer layer and stripes across the shoulders and down the sleeves. The new Three-Season ProFit Jacket is wind and rain resistant with ripstop side panels and a fleece lining for protection.