When the late Apple CEO Steve Jobs suggested that everyone might like to wear a corporate uniform, he claimed everybody hated the idea so much he was almost booed off the stage.
According to the Walter Issacson biography of Jobs, he was inspired to introduce uniforms after a trip to Japan, where he loved seeing Sony employees wearing a uniform as a way of showing branding and staff loyalty.
With his idea for uniforms at Apple rejected, Jobs ended up creating a uniform-of-sorts for himself; a black turtle neck jumper with jeans.
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