British Airways has withdrawn plans to introduce a necktie-style accessory for female cabin crew and frontline airport staff, following strong internal opposition from employees.
The decision was made just days before the accessory was due to become mandatory, primarily affecting staff based at London Heathrow Airport.
Background to the Uniform Change
The issue stems from British Airways’ October 2023 uniform rollout, designed by Savile Row tailor Ozwald Boateng. The collection was intended to modernize the airline’s image and introduce more gender-neutral uniform options.
However, the redesign was met with widespread criticism from staff, particularly female cabin crew.
Concerns Raised by Crew
Female crew members objected to a frilled neck scarf that hung vertically down the chest, saying it closely resembled a men’s necktie and was impractical for daily duties.
Additional concerns included a red triangular design stitched into skirts and the use of sheer blouses. Crew cited issues around comfort, privacy, fit, and suitability for long-haul work.
British Airways later acknowledged that the uniform changes were not meeting expectations and agreed to review the feedback.
Proposed Twilly Replacement
As part of its response, the airline proposed replacing the frilled scarf with a flat fabric strip known as a twilly. The accessory was to be worn in a fixed style behind the neck, with both ends hanging vertically and secured in place.
Crew members argued that the prescribed styling removed any flexibility and reinforced comparisons to a traditional men’s necktie.
Last-Minute Reversal
With implementation scheduled for early February, British Airways paused the rollout and confirmed it would review employee feedback before setting new uniform guidelines.
The move follows other recent reversals related to appearance and conduct policies, highlighting ongoing challenges in balancing corporate branding with the practical realities of frontline roles.
British Airways said it is continuing to review its uniform and appearance standards.
