Dovetail Workwear, the world’s largest exclusively women’s workwear brand, has announced a new partnership with NoSo Patches to offer customers an innovative way to repair, personalize, and extend the life of their outdoor gear. Both brands are female-founded and share a commitment to promoting circularity and product lifespan through practical, sustainable solutions.
The collaboration introduces custom patches made from deadstock Dovetail fabrics, repurposed into various sizes and designs inspired by Dovetail’s most popular work and outdoor gear.
“We’ve combined textile responsibility with innovative tech to create a product that enhances DIY fashion,” said Sara DeLuca, Co-Founder and VP of Product at Dovetail Workwear.
NoSo Patches, founded by Kelli Jones, aims to make repairs not just functional, but also stylish and accessible. Their patches are designed to be used on a variety of outdoor gear, including sleeping bags, tents, backpacks, and clothing. The patches are waterproof, durable, lightweight, and easy to apply—simply peel, press, and set with heat. No sewing is required, making it a quick and convenient solution for gear maintenance.
“We’re all about making repairs cool and accessible,” said Kelli Jones, Founder of NoSo Patches. “Using Dovetail’s high-quality workwear fabric, we’re creating patches that represent both creativity and environmental responsibility.”
The new collaboration features heat-activated patches that bond permanently to fabric when set in the dryer or with a hair dryer. With their high durability and resistance to extreme weather conditions, these patches can withstand multiple washes without losing their effectiveness.
About Dovetail Workwear
Founded in 2018 at Pacific Northwest, Dovetail Workwear is the exclusively women’s largest workwear brand. It designs and manufactures all-season, all-reason utility apparel that balances function with form.
From tradeswomen to backyard gardeners, Dovetail creates clothing that provides protection and comfort without sacrificing style. The company focuses on eco-conscious fabrics, ethical sourcing, and inclusive sizing. Dovetail products are available online and in over 500 retail locations across North America.
About NoSo Patches
NoSo Patches offers unique all-purpose patches that provide a practical yet stylish solution for fixing rips, snags, and tears. The patches are designed to personalize gear and garments while extending their lifespan.
Founder Kelli Jones launched NoSo after creating a custom patch for her own gear, and now the brand offers a variety of patches in different shapes, colors, and fabrics. With easy application and durable performance, NoSo Patches help users maintain their favorite gear and express their individuality.
