Australia’s retail sector is facing tough competition, and in-store shopping now depends heavily on delivering great customer experiences. To help staff stand out and connect with customers, the Harvey Norman Group has teamed up with Total Image Group (TIG), Australia’s leading B Corp-certified uniform provider to launch a fresh, custom-designed uniform range.
After 30 years, Harvey Norman and Domayne recognised it was time for a change. They wanted uniforms that were modern, stylish, practical, and embraced by staff. TIG worked closely with teams from both brands to design a collection that reflects their vibrant retail identity while making employees feel confident and proud.
The new uniforms include striped shirts in each brand’s signature colours: red and white for Harvey Norman, blue and white for Domayne. Staff will also wear custom knitwear, with crew-neck knits for women and quarter-zip knits for men. Each piece is made with TIG’s cotton-poly blend for comfort, durability, and easy care. Details like red-and-white for Harvey Norman and blue-and-black for Domayne highlight each brand’s unique identity.
Katie Page, CEO of Harvey Norman Group, said “After 30 years, it was time for a uniform that reflects who we are today, modern, functional, and full of energy. TIG delivered exactly what we needed, and our team across the country has embraced the new look.”
Pamela Jabbour, CEO of Total Image Group, added “This project was about more than just uniforms, it was about reimagining how the brand is experienced by staff and customers. We’re proud to have created a range that’s bold, inclusive, and built to last.”
The collaboration not only gives Harvey Norman and Domayne a refreshed, fashion-forward look but also highlights the strength of two Australian, female-led businesses working together.
ABOUT Total Image Group (TIG)
Total Image Group (TIG), led by CEO Pamela Jabbour, is Australia’s leading B Corp-certified uniform provider. Since 2005, TIG has designed stylish, purpose-driven uniforms for 350,000+ Australians, partnering with major brands and combining fashion, sustainability, and technology to empower teams and elevate workplaces.
For more information about their uniform solutions, design expertise, and customer success stories, visit www.totalimagegroup.com.au.
