Law enforcement professionals rely on their gear to perform in high-pressure situations, and Hero’s Pride is stepping up with an innovative new solution. The company has launched FlexShield by FlexStyle, a cutting-edge badge designed to offer the look of traditional metal insignias while delivering superior comfort, flexibility, and durability.
A New Era of Badges
Traditional metal badges can be heavy, bulky, and expensive. FlexShield changes the game by combining the professional appearance of a classic badge with the lightweight versatility of an emblem. These badges are specifically designed to maintain uniform integrity without adding unnecessary weight, making them a perfect fit for modern law enforcement needs.
This breakthrough is the result of a collaboration between Hero’s Pride and World Emblem, the world’s largest patch manufacturer. Leveraging World Emblem’s FlexStyle technology—already widely used in the fashion and industrial laundry sectors—FlexShield offers law enforcement professionals a practical, cost-effective, and long-lasting alternative to traditional badges.
Designed for Comfort and Functionality
One of the biggest challenges with traditional metal badges is their weight, which can cause uniforms to sag. FlexShield eliminates this issue, making it ideal for lightweight uniform fabrics like polos and tactical apparel. Unlike direct embroidery, which can distort fabric over time, FlexShield maintains a crisp and professional look without compromising flexibility.
It is compatible with MOLLE and ballistic vests. Officers can choose from multiple attachment options, including hook-and-loop and heat press, ensuring secure and adaptable placement on various uniform types.
“Our goal with FlexShield was to address the challenges officers face in the field,” said Matteo Recanatini, Senior Director of Marketing at Hero’s Pride. “FlexShield delivers on durability, flexibility, and comfort while maintaining a sharp professional appearance.”
Customization and Durability
Agencies can select from a wide range of colors and finishes, including traditional metallic gold and silver, or custom shades that align with department branding and special events.
Built for durability, FlexShield badges are designed to withstand the rigors of active duty. Whether attached to dress uniforms, or daily patrol apparel, these badges stay secure and maintain their integrity over time.
A Smarter Badge for Modern Officers
Hero’s Pride has a long-standing reputation for developing high-quality duty gear, and FlexShield is no exception. By prioritizing comfort, affordability, and durability, the company has created a badge that meets the demands of today’s law enforcement professionals.
“We’re excited to introduce FlexShield to the public safety community,” said Evan Reinart, Product Manager at Hero’s Pride. “This isn’t just a badge—it’s a solution designed to make life easier for officers while ensuring they look their best on duty.”
To celebrate the launch, Hero’s Pride is waiving die costs for first-time, qualifying orders. This exclusive offer gives agencies a cost-effective way to experience the benefits of FlexShield firsthand.
About Hero’s Pride
Hero’s Pride is committed to delivering innovative, high-quality duty gear and uniform accessories for law enforcement, fire, and military professionals. Now part of the World Emblem family, Hero’s Pride continues to serve millions of public safety professionals worldwide with gear that enhances performance and meets the highest industry standards.
For more details or to request a quote, visit www.herospride.com/flexshield/
