Uniform Retailers Association (URA) will hold its annual trade show on October 5-8, 2014


The Uniform Retailers Association (URA) will hold its annual trade show on October 5-8, 2014. This year’s event will take place at the Town and Country Resort & Convention Center in San Diego, California.

URA’s trade show is the industry’s premier event bringing together hundreds of independent retail store owners and operators together with over 60 manufacturers and suppliers. No where else can retailers see, touch, compare and experience all of these choices in one place at one time.

In addition to a comfortable trade show atmosphere, the event offers exceptional learning opportunities. Back by popular demand, Bob Negen will deliver training on both October 7 and 8. Bob believes strongly in delivering no-nonsense, nuts and bolts tips to successfully build your retail business. His expertise comes from real-world experience as an independent store owner for 20 years. There’s no fluff, no corporate mumbo-jumbo – only proven, practical, ideas that work.

Monday’s retailer education day session will focus on How to Develop a WhizBang! Staff! Attendees will learn:

  • The tricks to finding the best, most highly qualified candidates.
  • How to develop interview questions that separate the potential superstars from the run-of-the-mill.
  • The three reasons people don’t do what they are supposed to – and how to solve the problem.
  • What to do when someone “holds you hostage.”
  • How to build a great employee manual that is the foundation of your training program.
  • The most important – and most frequently forgotten – step in the training process.
  • The secret to consistently great training – every employee, every time you hire.
  • Why a great training program is the key to top-drawer customer service and big sales increases.
  • The five secrets of successful coaching.
  • And much, much more!

Tuesday morning’s general session also taught by Bob will Turn Your Staff into a Customer Focused, Service Driven, Selling Machine! The focus is not on theory, but on easy to understand strategies, tips and tricks to boost your store’s sales while providing exceptional service. It’s about how to create a customer focused sales culture.

Learning opportunities will also feature an Expert Retailers Panel where attendees will learn from their peers. Panelists include independent uniform retailers who received 2012 Retailer of the Year awards as chosen by industry suppliers. Panelists will discuss budgeting, in-store sales, hospital shows, merchandising, marketing techniques and much more.

Retailers and manufacturers are encouraged to arrive in San Diego early on Sunday morning for the golf outing. Taking place at the Riverwalk Golf Club, what better way to get to know your peers than to participate in this year’s event? Attendees will finish out Sunday with a Perfect 10 Celebration Party recognizing the unique member benefit known as the Perfect 10 Program that provides retailers with annual discounts at major manufacturers and suppliers. Retailers registered for the show as well as Perfect 10 company representatives will be treated to beverages and snacks in appreciation of their support.

Attendees will have an opportunity to get a sneak peek at what they’ll see on the trade show floor when they attend the Annual Fashion Show & Awards Ceremony on Monday evening. Following the Fashion Show & Awards, Rocky 4EurSole will host the annual Retailer’s Party. This year’s event will take party-goers to The Cosmopolitan in Old Town by way of metropolitan trolley or commuter train for a fun-filled evening. As the platinum sponsor, Rocky 4EurSole is also recognized as the co-sponsor for lunch in the exhibits, Tuesday’s general session, and more.

Gold level sponsors for the 2013 event include Landau who is sponsoring Monday’s Retailer Education Day and Strategic Partners/Cherokee/Dickies for sponsoring the Wine & Cheese Reception on Tuesday evening. Silver level sponsors include Peaches Uniforms and Prestige Medical and Bronze sponsors include American Standard Uniforms, Barco Uniforms, KLOGS-USA, Sanita Footwear, White Cross and White Swan.

Located in the Heart of San Diego. America’s finest city, the Town and Country Resort encompasses the “Best of All Worlds.” This hotel sits in Mission Valley, just minutes from the vibrant nightlife of Downtown San Diego and Old Town San Diego. Renowned for its legendary service and country feel, the Town and Country Resort is a family-owned resort with a heritage of hospitality spanning more than five decades. Guests at the Town and Country Resort will enjoy an award-winning reputation for putting smiles on the faces of attendees.

To register for the 7th Annual URA Trade Show, visit www.UniformRetailers.org; because Together – we can take care of business!