What’s Wrong With Uniform Fitting?

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According to Statista, the workwear industry is projected to amount to approximately 280.9 million U.S. dollars by 2024.

The 2020 global pandemic led to a greater demand for protective wear from consumers, that ensures maximum safety and durability. However, significant issues arise in fitting and inaccurate sizing across all brands due to an absence of a consistent, universal system of taking measurements.

Polls conducted during 3DLOOK’s recent webinar, ‘Bringing the Uniform Businesses into the Digital Age,’ showed that for 31% of manufacturers, measurement accuracy remains one of the biggest challenges in uniform production. 

The Rise of E-commerce and Its Impact on the Workwear Industry 

According to Richard Lerman, former President of the North American Association of Uniform Manufacturers & Distributors (NAUMD), consumers such as police officers, firefighters, and fitness instructors do not want to waste their time going to local shops for a fitting. They want to purchase their gear the same way they purchase other items – through online platforms. 

The onset of the 2020 pandemic propelled businesses to rethink their retail strategies and create an online presence for their consumers. 

For instance, a robust B2B platform like a Uniform Market provides powerful, customized solutions for retailers, distributors, and manufacturers in order to help them run their uniform programs efficiently. They offer powerful tools to scale up uniform businesses in a variety of industries including public safety, medical, corporate, and others.

Challenges Plaguing the Traditional Uniform Industry 

Time Consumption

Taking manual measurements can be inefficient, mainly because not everyone can conform to standard measurements. There are often variations in body size, posture, and shoulder and hip constructions that fluctuate from person to person. Manually measuring each person would be great to make customized fitting workwear; however, it could take up to 10-15 minutes to measure one person, which is not time-efficient. 

Safety Issues

Secondly, with COVID-19 on the rise, it is essential to provide end-wearers with a safe and convenient way to get measured. This includes being cautious of infection control techniques, maintaining a safe distance, sanitizing all measuring equipment, and ensuring proper waste management.

Rising Concerns Regarding Sustainability 

The issue of environmental health and safety is a primary concern among consumers, especially after the pandemic began. One of the problems that workwear industries face is the clothing returned due to ill-fitting garments. This not only increases the cost for retailers and manufacturers but also contributes to significant material pollution. 

Uniform fitting - 3DLOOk

Transforming Uniform Businesses for the Digital Era 

Having a complete digital fit and sizing platform is imperative for retailers as we shift more and more into a digital world. Customers expect their workwear attire to have a perfect first-time fit as it boosts their confidence and productivity. This expectation applies to small-scale and established businesses alike. Therefore, irrespective of your business size, customers only care about one thing: how well their uniform fits them according to their body type and fit preferences. 

A brilliant example of a virtual sizing platform is Uniform Pro by 3DLOOK, providing businesses with a simple, fast, and contactless digital way to measure end wearers at fit events or wherever they are, and instantly generate measurements, 3D models, and size recommendations mapped to their unique body measurements and your product data. 

It also guarantees end-user satisfaction by providing instant size recommendations, reducing time and inconsistent measuring process down to less than two minutes. 

In Conclusion

Finding an accurate and reliable way of offering precise sizing information to every individual continues to be one of the major problems facing the workwear industry. To curb this problem, businesses need to innovate throughout the company and adopt technological solutions that can flow freely for retailers and consumers.

If you’re interested in knowing more about the importance of the correct fit and sizing, and how technology can help alleviate these challenges, watch 3DLOOK’s on-demand webinar Bringing Uniform Businesses Into the Digital Age.

Click here to request a free demo of Uniform Pro.