The Advertising Specialty Institute®, the largest media and marketing organization serving the advertising specialty industry, today announced the availability of copies of the 2010 Select catalog that features only suppliers with a four-star rating or higher.
The Select catalog features suppliers with unparalleled reliability that distributors have recognized in the ASI Supplier Ratings in ESP Online. For the last 12 months, nearly 100,000 transactions have been rated on 25,000 supplier ratings reports submitted. These suppliers lead the industry by offering excellent customer service, high-quality products and timely delivery.
The book provides more than 200 products, including clocks and watches, apparel, executive gifts, and food and drink items, all of which will appeal to a wide variety of buyers for their marketing campaigns, events or recognition programs.
The catalog is available for purchase by contacting Dan Brown, director of marketing services, at dbrown@asicentral.com or at 800-546-1350. Each copy can be imprinted and personalized with the distributor’s logo and contact information on the cover any time throughout the year.
“There’s good reason Select catalogs are popular – using them is virtually worry-free,” said Timothy M. Andrews, president and chief executive officer of ASI. “The catalog features products from some of the reputable suppliers just seen at the successful ASI Holiday and Incentives Expo in Las Vegas, and you’ll want to do business with them again and again.”
Products in Select are presented using high-quality, detailed photographs that are displayed on full-size paper. Customers will be attracted to its professional look and feel.
Selling through catalogs continues to be an effective marketing medium for distributors and suppliers. Results of an ASI research study* indicate that over 86% of active distributors declare catalogs to be important or even essential for generating sales.
About ASI
Advertising Specialty Institute is the largest media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 22,000 ASI distributor firms. Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI online at asicentral.com and on Facebook, Twitter, LinkedIn, YouTube, the CEO’s blog and the ASI Social Network.
* Research from the ASI Catalog Usage Study, July 2007.
Source: Company release, Trevose, PA, October 2, 2009
