DEARBORN, Mich. ich. – – (August 9, 2011) Carhartt, America’s premium work –– wear brand since 1889, today announced the selection of CID Resources, Inc, a leading manufacturer of medical scrubs for America’s healthcare professionals, as the new licensee for Carhartt-branded medical scrubs.
“For more than 122 years, Carhartt has created enduring work wear that always values the hard-earned dollar of the worker,” said Rick Fecowicz, director of licensing at Carhartt. “CID Resources delivers the same quality and value in their medical apparel. This partnership is a natural fit for Carhartt to begin servicing the fast growing healthcare industry,” Fecowicz further adds.
The initial offering will include two new medical scrub lines including Carhartt Premium and Carhartt Ripstop. The Carhartt Premium line will include two new top and bottom styles for women and one new top and bottom style for unisex made from 55 percent cotton/45 percent polyester brushed micro canvas and available in eight color options including industry standard colors. The Carhartt Ripstop line will include two new top styles and one new bottom style for men made from 55 percent cotton/45 percent polyester Ripstop fabric and available in four color options.
Carhartt’s medical scrub offering will be available to the public through select Carhartt and uniform specialty retailers and on Carhartt.com for Fall 2011. All styles to feature Carhartt’s signature premium fabrics, triple-needle stitching to reinforce seaming, multiple pockets for storage and a comfortable fit designed for movement.
“Carhartt is a well-respected work wear brand and we are thrilled to bring our expertise to build a Carhartt medical apparel line that incorporates the brand’s DNA throughout,” said Austin Park, director of branding at CID Resources. “This new premium scrub line will offer medical professionals the ultimate experience in Carhartt quality and style.”
