Dickies Medical Apparel Licensed to Strategic Partners

Industry leader to design, produce and distribute Dickies’ medical apparel & medical footwear

Dickies, the innovative work wear and lifestyle apparel brand, announced today a new licensing agreement with Strategic Partners Inc., the recognized leader in medical apparel and medical footwear, for the design, production and distribution of medical channel products. Dickies’ extensive portfolio of licensees continues to deliver work wear and work-inspired lines including bags, footwear, belts, socks, headwear, sunglasses, kidswear, men’s tops and junior girls apparel in addition to medical wear.

“Our licensing partnerships continue to evolve so the Dickies brand remains synonymous with high quality products, unique design and innovative marketing,” said Michael Penn, Vice President of Licensing for Dickies. “Strategic Partners is the premiere medical uniform company, with a proven track record of product design, quality, marketing and service.”

“Dickies is a powerful brand with a loyal following among medical consumers. We are honored to represent the Dickies brand in the medical uniform market,” said Michael Singer, Chief Executive Officer of Strategic Partners, Inc.

Design and production of the Dickies’ medical apparel and footwear will begin immediately with marketing and distribution expected to begin in the latter part of 2010.

About Dickies

Since its beginnings in Fort Worth, Texas in 1922, the Williamson-Dickie Manufacturing Company has grown from a manufacturer of bib overalls into a global brand powerhouse, with DICKIES work pants, shirts, denim, outerwear, school uniforms, outdoor gear, and an extensive licensing program offering sturdy head-to-toe clothing options for hardworking men and women of all ages, professions, regions and interests. In addition to Dickies the Williamson-Dickie brand portfolio includes Workrite, Kodiak and Terra. It operates through affiliates in Canada, Mexico, China, Europe and the US as well as exclusive distributors throughout the world. For more information, visit www.dickies.com.

About Strategic Partners

Strategic Partners, Inc. (www.strategicpartners.net) is a recognized national leader in the design and manufacturing of medical, school, and footwear uniform categories. It distributes medical apparel under the labels of Cherokee, Baby Phat, Skechers and Disney, among others. The company supports nurses and other healthcare professionals through a national awards program, scholarships for students enrolled in nursing schools, an inspirational film for nurses “A Nurse I Am” (www.anurseiam.com), and Scrubs Magazine (scrubsmag.com), the first lifestyle magazine and website for nurses. The corporation’s home office is in Chatsworth, California, with a state-of-the-art distribution center in Dallas, Texas.