Fort Worth, Texas (May 27, 2011) – Dickies®, the leading global work wear brand, today announced a new licensing agreement with LA Triumph, a leading manufacturer, marketer and distributor of chef and hospitality apparel and accessories in the US. This most recent addition to Dickies’ extensive portfolio of licensees allows the legendary work wear brand to deliver a broad spectrum of work wear and work-inspired lines including men’s, women’s, juniors and kids apparel; bags, footwear, belts, socks, medical wear, headwear and sunglasses.
“We continue to sign important and strategic licenses to serve the needs of our diverse, hard working consumer base, adding companies that produce high-quality, innovative products synonymous with the Dickies brand,” said Michael Penn, vice president of licensing for Dickies. “LA Triumph designs and produces well-made chef and hospitality apparel. We look forward to expanding the Dickies brand in the hospitality and restaurant channels with their experience and expertise.”
“We are excited to have signed a licensing agreement with Williamson-Dickie Mfg. Co.,” said Amin Lakhani, president of LA Triumph. “The Dickies brand is the premier work wear brand in the world and we look forward to introducing new product lines that add to its rich company history.”
Design and production of the Dickies’ chef and hospitality apparel will begin immediately with marketing and distribution expected to begin in Fall 2011.
About Dickies
Dickies® is the leading global brand of innovative and trusted work wear. The brand has an unwavering commitment and proud heritage of providing tough, quality clothing to workers for nearly 90 years. The Dickies brand has grown from bib overalls to World War II U.S. military uniforms to its iconic original 874® work pant, to footwear, and much more. Embraced by workers everywhere, Dickies is defined by the people who wear our apparel – independent, no nonsense and a little rough around the edges. As the signature brand in the portfolio owned by Williamson-Dickie Mfg Co., Dickies products are available in more than 60 countries worldwide. For more about Dickies, visit www.dickies.com.
About LA Triumph
LA Triumph prides itself in its service to the Fashion and Uniform Apparel Service Industry for over 25 years. The company is a third generation owned family business. Among its other brands, their “MG” brand has served as their icon brand over the years. LA Triumph has continued to grow throughout the years and has proven to be innovative and diligent in providing the best for their customers in regards to quality and especially value. LA Triumph has a great respect for every individuals business and intends to be here for generations to come.
