At UniFirst corporate headquarters just north of Boston, Massachusetts, a team of developers, project managers, designers, writers, and executives worked for months to create and launch a new Company resource website that is now serving visitors from across the United States.
UniFirst is a leading provider of work uniforms, corporate attire, and facility service products to businesses throughout the U.S. and Canada, serving more than 1.5 million uniform wearers every work day.
The new website has been designed to include company and industry information with a user friendly interface, as well as improved navigation and functionality. This allows business managers to access product and service details, downloads, and explanatory videos quickly and conveniently.
The site also includes links to UniFirst catalogs, featuring uniform rental, workwear, protective apparel, facility services, and safety products that help companies enhance their business image, help protect workers, and promote clean, healthy facilities.
To help make UniFirst’s portfolio of more than 23,000 in-stock product SKUs more accessible, and to choose the comprehensive information to be showcased on the website, extensive research and discussions were conducted with customers and industry suppliers. “Visitors to our new website can take advantage of rich online content that is particularly useful when comparing uniform suppliers, products, or services,” says Adam Soreff, Director of Marketing. The site also makes sharing pages and videos simple, helping to improve communications with those involved with purchasing decisions.
