Whether we need help finding our seats at a ballgame, a refill on our drinks in a restaurant, or immediate assistance in an emergency room, we always know whom to turn to.
How? Uniforms. And they aren’t just helpful in identifying who works where—they’re also crucial in further establishing your clients’ brands. They reinforce a brand’s aesthetic and mission, and ensure repeated impressions among staffers and customers.
But there are plenty of nuances to determining the best uniform for a client, some that distributors may not expect. “Being successful means taking the time to understand the needs of the customer and then finding the right solution for them,” Taraynn Lloyd, vice president of marketing for Kalamazoo, Michigan-based Edwards Garment, said. “This may mean developing storyboards, providing a garment fit line, taking body measurements, discussing how to handle decoration, and then fulfillment and follow-up. The rewards of selling a uniform program are tremendous, but there is a lot of coordination and communication to make sure it goes smoothly.”
