Cintas is a company that got started in the Great Depression as a laundry service for businesses. Now, 87 years later, the company is launching its first national brand campaign to show how it has expanded its services to meet the business needs of its 900,000 customers.
“As Cintas has evolved over time, in addition to adding uniforms, we have added facility services, first aid and safety,” said Jamie Samide, senior director of marketing at Cintas. “Most people don’t know all the things we do, and all of these thing are hard to articulate and explain to our customers and prospects.”
The campaign, called “Ready for the Workday,” includes TV, radio, print and online and was created by Ogilvy Chicago. The brand strategy and tagline were developed by Lippincott.
“We’ve done some regional TV ads and we have done some national radio advertising, but this is truly the first integrated national brand campaign in the history of Cintas,” Mr. Samide said.
