Looking good feels good, and it shows that you care — that’s a simple but powerful idea that helped motivate JetBlue Airways to introduce sharp new uniforms for its crew members nationwide in the summer of 2014. The garments themselves are notable for their style and functionality, but the real innovation here was the slick process devised to launch the new line.
Legendary designer Stan Herman created the snappy new uniforms. Often called the “Father of Fashion Week,” Herman has been designing uniforms for high-profile companies since the 1970s, and created JetBlue’s original design in 2000. He understands the role that uniforms play in company culture and job satisfaction. In a 2012 interview with CNN, Herman explained:
“The most important thing is likeability,” Herman said. “If a corporation walks around in a uniform they don’t like, they become a grumpy corporation.”
