Aerolineas Argentinas has revealed new uniforms for its ground and cabin crews, emphasizing the need for a modern look in today’s world. The state-owned flag carrier enlisted the talents of two Argentine designers, with Benito Fernandez crafting the clothing and Ricky Sarkany designing the footwear.
The airline’s first new uniform designs in 13 years were built on three key pillars: Brand Identity, Comfort, and Convenience/Modernity. The palette incorporates light blue (Pantone 3005), dark blue, and white to reflect the airline’s brand and the colors of Argentina. Branded trainers have been introduced for enhanced comfort, utilizing spandex for improved wearability compared to previous rigid fabrics. In a move toward equality, trousers have been introduced for both male and female employees.
Aerolineas Argentinas conducted a satisfaction survey among staff, with 70% expressing that a uniform change would enhance their comfort and convenience while performing their tasks. The new range has been streamlined from nine to six pieces, demonstrating a commitment to sustainability. Additionally, ranking stripes have been replaced by pins to reduce costs and minimize material use.
The airline highlighted its alignment with other SkyTeam legacy carriers such as KLM, Iberia, and Avianca in adopting new uniform designs. Pablo Ceriani, President of Aerolineas Argentinas, stated that the new uniforms reflect the company’s modernity, adapting to social changes and new ways of flying while maintaining the classic elegance that characterizes Aerolineas Argentinas. He emphasized that the uniforms symbolize the company’s growth without losing its essence.
