Colorful dispenser line helps promote a unique brand image in unexpected places while improving hygiene
CINCINNATI — According to a recent study by the University of Loyola, Maryland, color can increase brand recognition by up to 80 percent. To help facilities promote their brand image and improve cleanliness in restrooms, Cintas Corporation (NASDAQ:CTAS) today announced Signature Series, an innovative line of customizable, designer restroom dispensers and products offered in nine unique colors to help establish a cohesive brand image throughout any facility.
“The opportunity to promote your brand shouldn’t be limited to a logo, sign or apparel, which is why we developed the Signature Series,” said Dave Mesko, Senior Director of Marketing, Cintas. “With our colorful dispensers, organizations can promote their image in a place where people least expect it—the restroom.”
The Signature Series collection includes soap dispensers, air fresheners, toilet paper dispensers, trash receptacles and toilet seat cleaner systems to stylishly design an entire restroom. The sleek, functional design provides a sophisticated alternative to the standard, industrial look of commercial restrooms. With the variety of colors available, including indigo blue, pure white, raven black, lime green, tangerine orange, deep red, stone grey, sandstone and brushed steel, the Signature Series line can be customized to fit any aesthetic—from the playful design of an elementary school to the bold interior of a restaurant.
Key features of Cintas’ Signature Series include:
- Superior design: With a unique, soft-coat finish that resists fingerprints, the Signature Series keeps restrooms looking clean even in high-traffic facilities. Since the Signature Series has a non-textured, smooth surface, it can be quickly wiped down and requires very little maintenance. Options within the collection improve hygiene, such as the automatic soap dispenser, easy-to-use paper towel dispenser and toilet seat cleaner.
- Improved expression: The multiple color options available in Cintas’ Signature Series allow facilities to express their unique brand image and company identity throughout its restrooms. The flexibility of the Signature Series gives facilities the ability to mix-and-match dispensers for a unique look or use one bold color for a more streamlined approach. Since the faceplates of the Signature Series are simple to change, facilities can update their look as often as needed. If a restroom undergoes renovations or an upgrade, changing the Signature Series faceplates is a seamless process requiring no further installation. Additionally, multiple dispenser options allow facilities to select the appropriate dispensers based on restroom usage and traffic levels.
- Weekly service: Each week, a Cintas professional visits the facility to monitor inventory levels, refill products and replace batteries as needed, so Signature Series dispensers are always stocked and functioning. The weekly service option eliminates the guesswork associated with inventory control and allows facilities to focus on the more important aspects of the business. There is no upfront inventory investment and weekly services are flexible to meet the changing or seasonal needs of the facility.
While the Signature Series is ideal for customer-facing, front-of-house restrooms, Cintas’ recently updated traditional line helps improve back-of-house appearance and operations. The sleek, streamlined collection of hygiene accessories offers features that make refilling easier, such as a universal key to help quickly unlock all dispensers. To help simplify inventory management, center-pull towel dispensers feature a new patent-pending low level indicator and refill windows to clearly display supply levels without opening the dispenser. With a combination of Signature Series and traditional line dispensers, facilities can ensure each restroom promotes brand image and consistently provides hygiene products for guests and employees.
“Any type of facility that places an emphasis on details and promoting its brand image can benefit from the Signature Series,” added Mesko. “With a prominently displayed image and improved inventory management, facilities can show their ongoing dedication to their guests’ experience.”
For more information on Cintas’ Signature Series, visit www.cintas.com/SignatureSeries.
About Cintas Corporation:
Headquartered in Cincinnati, Cintas Corporation provides highly specialized services to businesses of all types primarily throughout North America. Cintas designs, manufactures and implements corporate identity uniform programs, and provides entrance mats, restroom cleaning and supplies, tile and carpet cleaning, promotional products, first aid, safety, fire protection products and services and document management services for more than 1 million businesses. Cintas is a publicly held company traded over the Nasdaq Global Select Market under the symbol CTAS and is a component of the Standard & Poor’s 500 Index.
