LSO, formerly Lone Star Overnight, the leading regional parcel carrier, today extended the company’s rebranding effort by rolling out unique designs for the fleet of vans, in addition to new uniforms and packaging that complement the company’s new name and brand. The vans are wrapped with fun tie-dyed, argyle and camouflage motifs, while the shipping boxes carry clever messages that speak to consumers.
The redesign includes branded messaging that underscores LSO’s new tagline: It’s all in the delivery. As part of the effort, LSO’s fleet of vehicles has been converted into mobile billboards that feature entertaining messaging, reinforcing the high level of parcel delivery service LSO provides, with a sassy and assertive flair.
