Green continues its momentum, though cost-conscious consumers are watching price tags. The value factor remains more important than ever. Despite this, brands are stepping up and addressing environmental responsibilities in clothing. Here are some of our observations and ideas that may help you build successful new products:
Vary the percentage of green. Many brands are turning to a ‘high percentage’ of sustainable yarns, with the prime content of the finished product incorporating recycled product. We offer both recycled polyester and regenerated cotton;
Cover the younger customer. The teens/twenties demographic demand green and they are willing to invest in it. Be sure those products that target them are solidly eco-friendly and labeled as such;
Make it appealing Even though its green, a product must stand out at retail. We can help you develop textiles with aesthetics that sell;
Develop your own solution. Though we continually expand our range of top quality textiles that incorporate eco yarns, we can also help you develop new, unique products specific to the story you want to tell;
Use naturally green resources. We feel the naturally renewable fibers are underplayed. We offer both wool and cotton knits and wovens that represent a low carbon footprint too.
Need more ideas? Contact us at (732) 530-1976, or info@conceptiii.com
