River’s End Trading and Columbia Sportswear Strengthen National Sales Effort

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River’s End Trading, a Minnesota-based wholesale apparel distributor of Columbia Sportswear has added 18 new independent territory sales executives to cover all 50 states.  All of River’s End’s 30 field sales executives have been sampled with the complete Columbia Sportswear line carried by the apparel wholesaler.  River’s End is increasing their commitment to the Columbia brand and is prepared to insure promotional products distributors and imprinted sportswear decorators are properly serviced for all of their Columbia Sportswear needs.  “If there are Columbia products not stocked by River’s End, we will make every effort to secure them for our accounts”, says Tim Klouda, President of the Promotional Products division of River’s End. 

           

River’s End has been carrying the Columbia Sportswear brand since 2008, and currently offers 17 styles of the Columbia apparel focused towards outdoor lifestyle. 

           

Founded in 1938 in Portland, Oregon, Columbia Sportswear Company is one of the largest apparel manufacturers of outdoor inspired sportswear in the world and a leading seller of skiwear and performance fishing apparel in the United States and has developed an international reputation for quality, performance, functionality and value.

           

“For over 70 years the name Columbia has stood for performance, innovation, and quality for the true outdoors enthusiast,” said Dick Ward, CEO of River’s End Trading Company.  “We are pleased to offer more sportswear for men and women available for outdoor inspired corporate application.”

           

View the Columbia Sportswear collection at River’s End Trading by going to www.riversendtrading.com , or call 800.488.4800. For more information, call River’s End Trading at 1.800.488.4800 Source: Company release, July 8, 2009