Don’t Try to Pin This One on Southwest

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The airline’s staff isn’t in LUV with management’s new emblems marking their years of service.

Southwest Airlines prides itself on its “warrior spirit.” Now employees of the Dallas carrier are fighting mad about a hallmark of the corporate culture: the company’s service-anniversary pin.

At airlines, a worker’s years of service are more visible than, say, at a law firm, often displayed on a pin. A new pin design unveiled at Southwest earlier this year generated a “significant response” from employees, the airline said in an internal message to workers.

“We listened, and we are going to give it another shot,” Chief Executive Officer Gary Kelly told workers in a regularly recorded message this week. “This time you will decide on the design.”

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