Lands’ End Business Outfitters today announced it has won a 2014 Image of the
Year Award for its leading work with Chase from the Image Apparel
Institute, a division of the North American Association of Uniform
Manufacturers and Distributors (NAUMD). The industry’s highest
achievement, the award recognizes the most fashionable,
forward-thinking and innovative commercial apparel designs.
“We’re good when we make our customers look great,” said Joe Ferreri,
senior vice president, Lands’ End Outfitters. “Our entire team is
thrilled to be honored with an Image of the Year Award and recognized
for creating a thoughtful, innovative uniform program for outstanding
customers such as Chase.”
Lands’ End Business Outfitters is among 13 winning programs that were
selected by an independent panel of judges representing a cross section
of the fashion industry’s most celebrated designers, journalists and
fashion authorities. Winners were announced during the NAUMD Annual
Banquet and Awards Dinner in Las Vegas on April 4.
“From colors, logos and tailored fits, businesses are investing in
uniforms that enhance their brand and the customer experience. Lands’
End Business Outfitters clearly demonstrates the importance of a
custom, forward-thinking uniform program with Chase,” said Richard
Lerman, president and CEO of the NAUMD.
Lands’ End Business Outfitters won an Image of the Year Award in the
category of Retail Establishments/Non Food for the Chase Apparel
program. Through the program, Lands’ End Business Outfitters provides
uniforms to 58,000 participating employees in more than 5,600 retail
branch locations nationally.
“Lands’ End is a great long-term partner. They have the design
resources and experience necessary to ensure the collection stays
relevant over time. A true industry leader in world class customer
service, they work closely with our team to introduce new styles that
keep our program fresh each season, and true to the Chase brand,” said
Kathleen McCue, apparel program manager, Chase Branch Administration.
All products offered in the Chase program were developed with “easy
care” in mind. From Washable Wool suiting separates to performance
treatments such as anti-pilling on sweaters and no-iron on
pinpoints/broadcloth dress shirts. The assortment color story is blue
and black per Chase brand guidelines. The collection includes a wide
variety of styles, fits and finishes as well as pops of color from the
100 percent Chase custom accessories selection including silk ties and
scarves, cufflinks and tie bars.
