Accepting a uniquely challenging brief, Jermyn Street Design has created a range of more than 50 different uniform items for Center Parcs. The uniforms are currently being distributed to 7,500 employees at all five UK Villages including the newest Village, Woburn Forest in Bedfordshire, which opens on 6th June.
Ann Hatcher, Category Buyer for Center Parcs, comments: “We were looking for a unique clothing range that captured the essence of Center Parcs; a natural woodland setting. Jermyn Street Design has skilfully captured the ethos of Center Parcs and the uniform that they have created for us clearly reflects the essence of the brand.”
Responding to the initial brief, JSD put forward a design proposal, using Center Parcs branding. The JSD co-ordinated designs were modelled by Center Parcs staff at a fashion show, where a panel of their senior management asked detailed questions and gave feedback about every garment.
The use of colour was integral to the success of the new uniform. “Center Parcs wanted an original palette – colours they had never had before,” explains JSD designer, Christina Burke. “We wanted to explore warmer tones to work within the forest settings. Their ultimate choice was a palette of all the berry colours, together with fragrant lavender offset by woodland greens.”
