Announcing a New Licensing Agreement with Iconix Brand Group, Inc. for Rampage Medical Apparel
New York, New York, January 27, 2011 – ICER Brands, a worldwide distributor of licensed apparel, including Apple Bottoms, announces their entry into the medical apparel market with a licensing agreement for Rampage medical apparel. A new company, ICER Scrubs, LLC was formed to expedite the growth and development of this new category which is targeted at the “destination specialty stores” for medical uniform apparel.
Linda Flores, a veteran executive in the medical apparel industry who is heading the new company, says, “The health care profession is on an upward spiral of growth, and we are ready to grow with our consumer who is seeking new looks and new fabrics.”
Rampage medical apparel will appeal to the young contemporary medical professional who is fashion forward in her everyday life. In addition to great fashion, the collection will feature state-of-the-art fabrics that are as beautiful as they are comfortable. “Agility” fabric provides the cool comfort of cotton and the durability and easy-care of polyester with the benefits of stretch – all in a premium twill construction that looks great wash after wash.
Sr. Designer, Diane Neubert is from the intimate apparel industry. “Diane brings us a fresh new approach to interpreting today’s fashion looks into medical apparel” says Flores.
Denise Grand, Vice President, Iconix Brand Group, Inc. said, “We are excited to expand our Rampage offerings to this professional woman. Medical apparel is a growing category and marks a new direction for the Rampage brand.” She adds: “When we worked with the new ICER Scrubs team on design concepts, we were very impressed by how fashionable and beautiful the scrubs they designed were! We feel we definitely made the right choice in a partner on this line.”
ICER Scrubs debuted the line at the URA show in November to rave reviews. The line is available at better uniform apparel stores throughout the country.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) MUDD (R), LONDON FOG (R), MOSSIMO (R) OCEAN PACIFIC(R), DANSKIN (R) ROCA WEAR(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R), STARTER (R) and WAVERLY (R). In addition, Iconix owns an interest in the ARTFUL DODGER (R), ED HARDY (R), ECKO (R), MARC ECKO (R), ZOO YORK (R), MATERIAL GIRL(TM) and PEANUTS (R) brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
About ICER Scrubs, LLC.
ICER Scrubs designs, markets and manufactures “Fashion Medical Apparel for a New Generation.” A unique design approach incorporates contemporary touches for a true fashion impression, while also providing the function that medical professionals expect. It is Fashion that Works! The company is committed to continually providing health care professionals with apparel options that are flattering, fashion-right, and of the best possible quality, so they can look and feel their best.
For more information about Rampage medical apparel, contact Linda Flores @ 212-221-4700
