ROME, Italy – Alitalia today unveiled a striking new staff uniform collection at a catwalk show held at the Nazionale Spazio Eventi in Rome before an audience of media representatives and specially invited guests from around the world. The collection has been designed and tailor-made by a team of nearly 500 people in Italy, with fabrics made in Tuscany, silk in Como, men’s uniforms tailored in Puglia, and leather accessories such as gloves in Naples, and shoes in the Marche region.
Created by Italian haute couturier Ettore Bilotta at his atelier in Milan, the new ‘Alitalia Collection’ takes inspiration from the glamorous golden days of Italian fashion in the 1950s and 1960s and Italy’s rich heritage, culture and national identity. It also celebrates the people of Alitalia, their professionalism, style and passion for the airline.
Cramer Ball, Chief Executive Officer of Alitalia, said: “We are introducing a new look which captures the spirit of Alitalia today as it continues on its journey of renewal and growth. In doing so, we also celebrate its illustrious 70 year history. Our aim was to create a stylish collection which would represent Italian excellence around the world. This is a country at the forefront of global style and design. The new uniforms complement the renaissance of the Alitalia brand and the rejuvenation of its aircraft fleet and products for its customers.”
