WILMINGTON, Mass., May 28, 2015 (GLOBE NEWSWIRE) — UniFirst Corporation (NYSE:UNF), a leading provider of customized uniforms, protective workwear, corporate attire, and facility service programs to businesses throughout the U.S. and Canada, has partnered with VF Imagewear to sponsor the Richard Childress Racing (RCR) No. 3 Chevrolet Camaro in the July 18 NASCAR XFINITY Series Sta-Green 200 at the New Hampshire Motor Speedway in Loudon, N.H. The race begins at 4:00 p.m. EST and can be seen on the NBC Sports Network.
“This is a great opportunity for UniFirst,” said Michael Croatti, senior vice president of operations at UniFirst. “We’re grateful for our long partnership with, and commitment from, VF Imagewear, as well as the opportunity to participate in the excitement that goes along with a high profile NASCAR event. We’re extremely proud to have the UniFirst brand represented in such a dynamic atmosphere.”
A division of VF Corporation, the world’s largest apparel company, VF Imagewear is the official workwear provider for RCR employees; UniFirst manages all related RCR uniform personalization and garment maintenance at its Kernersville, N.C., location, and supplies high quality floor mat and shop towel service to RCR facilities. As an official partner with RCR and driver Ty Dillon for the 2015 season, VF Imagewear is partnering with UniFirst as part of its NASCAR hospitality promotion program. The July 18 race will feature a custom designed, UniFirst/Wrangler Workwear branded No. 3 Chevrolet Camaro and UniFirst will serve as the official hosts at an invitation-only race day reception.
“VF Imagewear is excited to partner with UniFirst and Richard Childress Racing to sponsor Ty Dillon and the No. 3 Chevrolet Camaro at the upcoming New Hampshire Motor Speedway race,” said Jim Tewmey, vice president of sales and marketing at VF Imagewear. “UniFirst is a longtime customer of VF Imagewear; we appreciate and value their support in the marketplace and believe this is a special way to say thank you.”
RCR car No. 3 driver, Dillon, is currently second in the NASCAR XFINITY Series points standings.
“VF Imagewear continues to drive customer connections to their industry leading brands and services through their partnership with RCR,” said Torrey Galida, president of RCR. “We are fortunate to have UniFirst on board in New Hampshire.”
